Let's see what journalists think about it:
http://www.engadget.com/2011/01/26/intel-hires-will-i-am-as-director-of-creative-innovation-whol/
http://www.techmissus.com/2011/01/26/intel-embauche-le-chanteur-will-i-am-des-black-eyed-peas-en-tant-que-director-of-creative-innovation/
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