Marketing or Creativity???

Just as Lady Gaga has been Polaroid's Creative Director, Will-i-am from the Black Eyed Peas is now Director of creative innovation for Intel, regarding new technologies, music and "compute continuum".

Let's see what journalists think about it:

http://www.engadget.com/2011/01/26/intel-hires-will-i-am-as-director-of-creative-innovation-whol/

http://www.techmissus.com/2011/01/26/intel-embauche-le-chanteur-will-i-am-des-black-eyed-peas-en-tant-que-director-of-creative-innovation/