Change the way you consume and not what you consume !

That's what Rachel Botsman and Roo Rogers, co-author of the book "What's Mine is Yours: The Rise of Collaborative Consumption" are telling us.

Those two words kind of describe what has developed over the past years concerning lending, trading, sharing, renting and swapping, in domains such as: transportation (cars, bikes), apparel (clothing, accessories), food, living spaces, household appliances, money (social lending, virtual currencies, time banks) workspaces, travel, accommodation, space (storage, parking, spare rooms).

Here is a video that sums up the concept

Much more to find on their web site

A new way to find images for your Powerpoint Presentations

Google launched its new Google Labs feature, Google Swirl, as a more exploratory and interactive alternative to the usual image search. Click on a Washington monument image, and the image cluster expands outward in a swirling pattern to form a constellation of sub-cluster images. The results organize themselves by characteristics such as night or day views and different lighting angles, etc...

It's way more friendly than usinge the traditionnal Google Image Search and The Similar images options.

"We think it's particularly important for visual information, because that's more about exploring rather than finding," said Aparna Chennapragada, Google product manager for Image Swirl. "We think the interface should allow for that."

And it does !

Let's just hope that it would be chosen by Google among all the innovations available on Google Labs, to be released. And it should since it's top ranked by the internauts.

Google Swirl ranks in the top Google Labs Innovations