Rona recycles its tins of paint...and Apple ads

Rona and Bos agency found a fun way to let the drivers know that they use old tins of paintings...
This add won the Grand Crea 2010 Price which recognizes in Quebec the best add of the previous year.



There have been no complaint from Apple. This Apple ad was old enough to not consider its recycling harmful.

Tasty drinks

Innocent, a French Company, is one of the numerous little companies making business out of Smoothies.

What is specific to Innoncent is their fun way to communicate on their products, leaving aside all the standards of specification

The moto of their comm': FUN !

http://www.innocentdrinks.co.uk/

Upside down !

An example of how GAP is trying to attract more consumers by these kinds of happenings.
And it works !



Not sure that could be done in a Porcelain Shop !!

Switch it off

Live Green Toronto, Toronto's website for eco-friednly living, launched a new transit shelter advertising campaign with a unique twist: passersby can flip a giant switch that turns the ad on or off. The ad’s text encourages readers to "switch this poster off," and to switch on Live Green’s website for information about saving energy and living green.

A smart campaign, and a creative way to spread environmental awareness.

Leave aside your marks !

That's somehow the message sent by HSBC trough its ads.
Some fresh air in a domain that is not usually associated to openness !











It reminds me a little bit of some of the Paintings of the Belgian painter, Magritte who invites us to forget the association between the word and the image