Customizable Flavor Beverage Bottle

PMMI, sponsor and producer of PACK EXPO International 2010 (October 31–November 3; McCormick Place, Chicago, Ill.), recently named us finalists among 10 package designers and developers in the “Package of the Future” competition, a key component of Project 2020: The Consumer Experience, sponsored by DuPont. The competition challenged the package design community to come up with a vision of what consumers can expect to see on retail shelves in 2020, and prototypes of the finalists’ concepts will be on display as part of the Project 2020: The Consumer Experience area of The Brand Zone, located on the lower level of the Lakeside building.

Our Customizable Flavor Beverage Bottle utilizes dissolvable pellet capsules molded into the neck of bio-plastic bottles with a liquid base

(i.e. water, soda, iced tea, milk) to allow consumers to customize and control flavor variety, flavor intensity, and vitamin additives. Consumers simply snap the pellet they want

through the film on the inside of the bottle, where the pellet begins to dissolve. A simple shake of the beverage thoroughly mixes flavor. With this approach, the potential exists

for multiple flavors under a single SKU and a single bottle could be used for multiple servings before it is recycled.