November 22, 2010

And the new Barbie is...



Barbie Geek !!!


This is the 125th Barbie's job (how competent she is, isn't she ?!)

What is interesting is that her new "profession" has been decided by more than 500 000 internautes on Facebook and Twitter...and surprisingly enough the Geek has been chosen among others like surgeon, architect, etc...

This is becoming more and more used by marketing departments to launch products: it creates some buzz with a rather cheap promotionnal campaign and it guarantees a minimum of success !

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