Change the way you consume and not what you consume !

That's what Rachel Botsman and Roo Rogers, co-author of the book "What's Mine is Yours: The Rise of Collaborative Consumption" are telling us.

Those two words kind of describe what has developed over the past years concerning lending, trading, sharing, renting and swapping, in domains such as: transportation (cars, bikes), apparel (clothing, accessories), food, living spaces, household appliances, money (social lending, virtual currencies, time banks) workspaces, travel, accommodation, space (storage, parking, spare rooms).

Here is a video that sums up the concept

Much more to find on their web site

Borrow someone at the Human Library...

Imagine borrowing a person from your local library in the same way you would borrow a book.

That's what the Human Libraries propose !

The Human Library is designed to fight against stereotypes and prejudices.

How ? Instead of borrowing books, you "borrow" someone for 30 minutes who tells you about his life, a story he wants to share. All kinds of "human books" are available from the junkie to the drag queen, the noun to the ex-prisonner

Since the launch of the concept in Denmark, it has developed in all the continents with hundreds of events per year.

You can even find permanent Human Libraries in more than 30 cities.

Who wants to borrow me ?

Vox is recycling our idea...

People that get together each week to talk about what suprised them, what they want to share with the team...on subjects such as technology, new products, etc...it reminds me of something !

Anyway, the Vox Lab is a really good show you can watch on their web site. They present quite stunning things...and most of all, it's presented in a fun way !

Rona recycles its tins of paint...and Apple ads

Rona and Bos agency found a fun way to let the drivers know that they use old tins of paintings...
This add won the Grand Crea 2010 Price which recognizes in Quebec the best add of the previous year.



There have been no complaint from Apple. This Apple ad was old enough to not consider its recycling harmful.

What about the "Friday No-Wear" concept...

Are they brave or mad? Office workers of a Marketing Company based in Newcastle decided to go naked to boost team spirit ! How about that ?

Not sure it would be easy to convince the CEO...

After the sparkling chocolate, the sparkling Candy !

Haribo has launched its Pink Tagada, a variation of its top seller traditionnal Tagada Strawberry.

Its particularity is to be kind of sparkling

After the molecular cuisine and its recipe of sparkling chocolate, here is another example of what is a new trend: new experiences through food !

A new way to find images for your Powerpoint Presentations

Google launched its new Google Labs feature, Google Swirl, as a more exploratory and interactive alternative to the usual image search. Click on a Washington monument image, and the image cluster expands outward in a swirling pattern to form a constellation of sub-cluster images. The results organize themselves by characteristics such as night or day views and different lighting angles, etc...

It's way more friendly than usinge the traditionnal Google Image Search and The Similar images options.

"We think it's particularly important for visual information, because that's more about exploring rather than finding," said Aparna Chennapragada, Google product manager for Image Swirl. "We think the interface should allow for that."

And it does !

Let's just hope that it would be chosen by Google among all the innovations available on Google Labs, to be released. And it should since it's top ranked by the internauts.

Google Swirl ranks in the top Google Labs Innovations