May 17, 2010

Borrow someone at the Human Library...

Imagine borrowing a person from your local library in the same way you would borrow a book.

That's what the Human Libraries propose !
The Human Library is designed to fight against stereotypes and prejudices.

How ? Instead of borrowing books, you "borrow" someone for 30 minutes who tells you about his life, a story he wants to share. All kinds of "human books" are available from the junkie to the drag queen, the noun to the ex-prisonner



Since the launch of the concept in Denmark, it has developed in all the continents with hundreds of events per year.
You can even find permanent Human Libraries in more than 30 cities.
Who wants to borrow me ?

Vox is recycling our idea...

People that get together each week to talk about what suprised them, what they want to share with the team...on subjects such as technology, new products, etc...it reminds me of something !

Anyway, the Vox Lab is a really good show you can watch on their web site. They present quite stunning things...and most of all, it's presented in a fun way !



Rona recycles its tins of paint...and Apple ads

Rona and Bos agency found a fun way to let the drivers know that they use old tins of paintings...
This add won the Grand Crea 2010 Price which recognizes in Quebec the best add of the previous year.



There have been no complaint from Apple. This Apple ad was old enough to not consider its recycling harmful.